Infographics

The Allure of Celebrities in Beauty Manufacturing & Marketing

The Benchmarking Company shares data on how famous faces can influence skincare and makeup sales.

We all know that beauty consumers are under the influence….of celebrities as influencers, that is. The Benchmarking Company shares some critical data you need to know now about how celebrities can sway a makeup or skincare sale, as seen in the latest Happi infographic.

Additional Info on Beauty & Celebrities

 
 
 
 
 
 
Kylie Cosmetics is officially the most popular celebrity beauty brand, according to market research from StyleCraze. Rare Beauty by Selena Gomez ranked as the second most popular, with Harry Styles’ Pleasing placing third. 

Meanwhile, the Kardashians dominate the ranking for the most Googled celebrity beauty brands, with all entries in the top three spots. 

The research by StyleCraze, examined every celebrity-owned beauty brand based on various factors such as Google search data, online article mentions and Instagram followers. These factors were combined to give each brand a “beauty score” to discover the most popular celebrity-owned beauty brands worldwide.



Photo courtesy The Benchmarking Company

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